Make them cool - WHETHERSPOON's
The Make Them COOL brief consisted of taking original budget brands and taking over their advertising to make them fresh, New and COOL. The brand that I needed to improve was Wetherspoons
Final outcomes:
With my outcomes I wanted to play with the concept of Pictures of Pictures. The known thing within urban culture is to take pictures of your food and share it on social media. So I took this concept and created 9 different scenarios of the concept escalating from the simple idea of just taking a picture using your phone. To ending up in a full blown studio with the perfect lighting and editing. Aa you will when you scroll down I ask a direct question to the audience "How Far Will You Go". This concept was playing on the idea of pushing the boundaries with the original concept of pictures of pictures.
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On reflection this image is not as strong as the others, and it is because of the 'haziness' I created in Photoshop. The image could have been stronger if it was sharper and had less 'false' light. I would re-do this image using studio equipment as the lights were drawn, And i feel that if real light boxes were used then the image would be a lot stronger.2
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This shot could also become more comedic, I could have created a shot of the food falling all over the bus as an 'action' shot and the food ending up everywhere.
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This is the new and improved version of Wetherspoon's 'Instagram' page featuring all the images and videos created previously.
